2008's Body Shop campaign product
The Body Shop
The Body Shop is the Staying Alive Foundation’s founding partner. One of the world’s largest ethical retail brands, The Body Shop’s collaboration with the Staying Alive Foundation has raised more than $3.6 million.
Without this, the 231 grants we have given in 56 countries, would not have been possible.
How We Work Together
Over three years, The Body Shop created limited edition products with 100% of the profits going to the Staying Alive Foundation.
The first campaign, Spray to Change, launched in 2007. Spray to Change raised awareness of HIV/AIDS through a multiplatform effort, and raised funds through selling the Rougeberry scent.
2008’s campaign, Move Your Lips, aimed to increase awareness by encouraging people to talk about HIV/AIDS and share information with each other.
A special edition lip butter was sold in 60 countries. All profits went to the Staying Alive Foundation and poured straight back into grassroots HIV/AIDS education projects around the world like these.
Another similar campaign, Yes Yes Yes! (to safe sex) raised even more money in 2009.
Impact
Our innovative and unique partnership has not only helped the thousands of people benefiting from our grants, but has also reached the millions of young Body Shop consumers around the world with vital information on how to prevent being infected with HIV.
All Staying Alive Foundation staff and grantees are extremely grateful to The Body Shop for allowing us to do what we do best – supporting young leaders to make change in their communities.
To read more about what drives the individuals we support, click here
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